About Me

Hi. I’m Kim Clark. I spent more than 35 years as a staff writer for newspapers such as the Baltimore Sun, and magazines such as Money and Fortune, mostly covering finance and education (and especially the financial realities of higher education.) I also spent 4-1/2 years as an assistant (and eventually, deputy,) director of the Education Writers Association, where I provided training, resources and support to journalists who cover higher education. As of 2025, I have become an independent journalist. (My full resume of publications and awards can be found on my LinkedIn page.)

 

I love reporting! But writing is hard for me. One writing tasks that I struggled with was crafting powerful, memorable endings, or, as journalists call them, kickers. 

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So I have spent a lot of time studying the article endings I liked the best, and trying to figure out how other people came up with good kickers. This site summarizes some of the techniques and tools I've developed to help myself. I hope they help you too.